Boehringer Cares Foundation Rebrand and Strategy Shift
A full rebrand and strategic redirect for Boehringer Cares, spanning narrative, UX, visual identity, and internal communications.
Overview
At Boehringer Cares, I helped lead a full rebrand including visual design and a broader strategic redirect.
I played a central role in redefining how the organization presented its mission, priorities, and impact, both internally and externally.
I led data collection and synthesis to inform the rebrand, then translated those insights into a new website and visual identity in collaboration with UX and brand strategy teams.
Major Contributions
- Led research that clarified BICF's direction and narrative.
- Designed and launched a new website that helped increase employee volunteering by 25% in 2025.
- Shipped more than 25 assets and built a company-wide newsletter system that reached an 80% open rate.